June 29, 2011
If you make your living in the auction industry then you know how fast paced and time pressured the world of auction marketing is. For many, myself included, this is one of the things we like most about our business. We are always in high gear working hard to solve problems, sell assets and keep the business headed in the right direction. Every element has a deadline and no two days are ever the same.
This is also one of the biggest challenges we face when we take our auctioneer hat off and go home to spend time with our spouse and children.
Not too long ago I was taking my family to the park to play and have lunch. We stopped at the grocery store to pick up some picnic items. I found myself managing the trip to the store and the park as if it were a time defined auction event. I was rushing everyone around to get what we needed and get to the park so we could “hurry up and play.” Really? Was I expecting to register bidders at the monkey bars?
I am sure that this is not unique to our profession either.
Am I the only one who has a hard time turning off the sense or urgency that is common in the workplace when I get home, while I should be relaxing or focusing on slowing my world down?
What do you do for a living? Do you have this challenge? How do you manage this issue in your life?
For me, the first and obvious step is awareness. The next step is to empower my family to tell me when I am doing this so I can work on slowing down and living a more rich and full life.
My sister Melissa has a saying about quality family time. She calls it “making memories.” I like that.
My hope is that we can all do a better job of leaving our work at the door, and work at home on “making memories.”
Leave a Comment » | Life Lessons | Tagged: auction event, auction industry, auction marketing, auctioneer, family time, making memories, sell assets | Permalink
Posted by robmayo
June 21, 2011
Myth 4 – The only reason people have an auction is because someone died or the seller is in financial distress.
There are a number of reasons why people choose to have a real estate auction. in fact some of the most common reasons have little to do with the sellers financial situation or the settlement of an estate.
Some of the most common benefits include:
1. Negotiations eliminated – Because price is determined with competitive bidding, there is no back and forth negotiating that can sometimes lead to a property not selling after considerable time has been invested.
2. Increased property exposure – Auctions require an aggressive approach to marketing because of a defined time of sale. A professional real estate auction company will be masters of marketing, to ensure a successful event.
3. Accelerated and time defined sale – Sellers love to know when their property will sell. With an auction, the date is set and the marketing begins. Marketing is usually done in 30 days with another 30 days to close. Knowing when your property will sell and close gives you an advantage when making important financial decisions.
4. No contingencies – The auction method of marketing allows to the seller to sell the property in it’s current condition, with full sellers disclosure. This allows for buyers to adjust their price in accordance with any repairs or work that needs to be done, while giving the seller the benefits of a guaranteed sale without contingency upon repairs or financing. All of the due diligence is done prior to auction day.
Time has become a valuable resource in our current society. This has created more demand for sale methods that appreciate the value of time. While real estate auctions have been historically linked to times of depression and used as a last resort, we are seeing more and more sellers choosing the benefits of a time defined auction sale as a FIRST CHOICE!
Leave a Comment » | 10 Myths of Real Estate Auctions, Auction Education, Auction Talk | Tagged: auction marketing, real estate auction myths, real estate auctions, time defined sale | Permalink
Posted by robmayo